Fragrance

KEY DATA ON THE MARKET

In 2022, perfume sales in China are expected to reach up to RMB 16.9 billion.
The Chinese fragrance market is growing at a CAGR of 14.9% from 2015 to 2020.
In China, perfumes have become one of the hot commodities on the annual Double 11.

Young generations are driving the fragrance consumption.
Today in China, local perfume consumers are from a generation that seeks individuality in consumption.
Genderless or unisex perfumes with blurred gender lines and minimalist packaging are the new hero products in China.