Gucci in China: What can Brands Learn from Gucci’s Storytelling?

Brand storytelling can be one of the most difficult tasks for any brand. It is more important than any other category for luxury brands. Gucci is an example of a brand that excels in this area. The parent company Kering, one of the world’s leading luxury brands, released its annual results for 2021. Gucci reported … Continue reading Gucci in China: What can Brands Learn from Gucci’s Storytelling?