Chinese tourism has definitely exploded over the years. The country is the first source of income for global tourism . As reported by the BBC, in 2012 the Chinese alone spent $ 102 billion while traveling abroad. These estimates will continue to grow , thanks to a noticeable increase in the middle-class population with greater financial resources.
With these data, it will be necessary, for the hospitality industry, to know the methods to attract over 100 million Chinese tourists. Above all, in order to monetize this trend, the use of a digital marketing strategy will be essential.
KNOWLEDGE OF THE CHINESE WEB
Chinese have different platforms than the western world, even for online reservations. Hence instead of booking.com join platforms like CTRIP, QUNAR and ELONG .
OPTIMIZATION ON CHINESE SEARCH ENGINES
Another step is to appear among the first results of Baidu, the most famous search engine in China. Through the SEO , probability of having reservations , will become significantly greater.
Chinese tourists average 3 months in advance planning and research trips, 43% of which are travel, shopping and fashion websites and 38% are using brand channels on social media
HAVING A TOP E-REPUTATION
Online reputation is vital as Chinese users are almost completely influenced by comments and reviews when it comes to making choices. It will therefore be important to have a positive view of your structure through a good online feedback.
STRONG PRESENCE IN SOCIAL MEDIA
The Chinese population and social media have a strong relationship. In this country the word of mouth is a must for a greater visibility,because Chinese trust their social circle and are very influenced by others recommendations, experiences and opinions. This is why 634 million users of China must be seen as a great advertising opportunity for your business, especially when it comes to Weibo and Wechat.
WEIBO is a sort of Twitter, where the 500 million subscribers share all kinds of content, deciding what is in and what is out.It’s a very ‘open’ social network and is therefore very effective for marketers.
WECHAT is multi-purpose messaging, social media and mobile payment app. A useful way to stay close to your customers who will gain exclusive content and discounts. They will bring a greater turnout to the brand sharing your content.
CONTENT AND IMAGES
Using the right images and creating interesting content is a crucial step. You must choose style images and represent culture. The same applies to contents,articles and stories which should convey passion.
KOL AS BUSINESS CARD
Nowadays Key Opinion Leaders seems to be the most reliable source for costumers .These influencers are the leaders of a large community so it is good that they give a positive comment on your hotel.
LOCAL TRAVEL AGENCIES ARE THE ACE IN THE HOLE
It is good to stay close to the local tourist agencies as most Chinese travelers book online through these agencies. Creating a powerful digital marketing campaign will increase the reputation of your hotel and as a result tourist agencies will be more likely to sponsor you.
These are just the main bases, but if you want a digital marketing attack plan it is useful to rely on a professional marketing agency.
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