Benefit from the Influence of Key Opinion Leaders and Celebrities for Fashion Marketing in China.
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Partner with KOLs who have the ideal audience profile and build your online reputation.
Develop custom campaigns tailored to exceed your brand’s engagement goals and drive conversion.
Live stream your products with influencers and sell them on Chinese e-commerce platforms.
Organize a fashion-related event in partnership with KOLs and fashion media outlets.
Maximize your results by combining influencer marketing with digital marketing techniques and tools.
Get insightful reporting that proves the impact of your investment and help you take decisions on the long term.
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Thanks to their big influence on Chinese audience, Key Opinion Leaders and influencers in China are a must for any luxury and fashion brand that wishes to succeed in the Chinese market. They have an important role in shaping consumers purchasing behaviors, my recommending and reviewing products on social media platforms. However, it can be challenging to find KOLs that will answer your needs, increase your ROI and engagement rate. To help you, we have developed a reliable Chinese KOLs networks and we can launch campaigns quickly and get an exclusive partnerships with influencers.
KOL campaigns can vary wildly, from live streaming on Weibo, RED or Taobao to generating sales, to short sponsored videos on Douyin, or shopping notes on the Little Red Book app, a full review on a Wechat post or a mention in a fashion media outlet. There are options for everyone's goals, needs, and budget.
The fashion world has its own specificities, live events being one. Because of China’s heavy administration, the language barrier, the network culture, etc., it can be difficult to organise anything or to get invited to the event. With this in mind, we've developed our events services, helping brands to join fashion events or organise their own event with influential people in China.
Although Key Opinion Leaders are a great source of visibility and help building trust, for maximal results a brand should have a presence of its own. Meaning, at the minimum ranking on Baidu and being on at least one social media with a verified account.
What are KOLs?
KOLs stands for Key Opinion Leaders, more known by the public as influencers. With the rise of social media, KOLs have become inevitable. To the consumers they are not stars, they feel more approachable and like “real” people.
What is the difference between influencers and KOLs?
Influencers are people who influence and advise people, no matter their initial job. They can be celebrities or “normal” people. KOLs are already famous and influence people, but brands come to them for their campaigns, influencers can ask to become influencers.
What are the pros and cons of KOLs use for marketing?
KOLs are numerous and can be more or less expensive, depending on the type of content you want to promote. The audience of the KOL is to consider; ask yourself which is your target to match it with the KOL’s audience. KOLs use for marketing can bring you e-reputation, brand awareness and so on, you will need to chose the “size” of its audience to determine if the campaign will be easy to put in place.
What are KOCs?
KOCs stand for Key Opinion Consumers, or micro-KOLs. They basically are “normal” people with less audience than KOLs, which makes its campaigns less expensive but also less impactful. Chosing to use a KOC can bring you more brand awareness and e-reputation because people trust “real” people like them more than brands or marketers.
