Benefit from the Influence of Key Opinion Leaders and Celebrities for Fashion Marketing in China.
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Partner with KOLs who have the ideal audience profile and build your online reputation.
Develop custom campaigns tailored to exceed your brand’s engagement goals and drive conversion.
Live stream your products with influencers and sell them on Chinese e-commerce platforms.
Organize a fashion-related event in partnership with KOLs and fashion media outlets.
Maximize your results by combining KOLs marketing with digital marketing techniques and tools.
Get insightful reporting that proves the impact of your investment and help you take decisions on the long term.
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Chinese Kols are influential and a marketing must for any luxury and fashion brand that wishes to succeed in China. They have an important role in the purchasing process of Chinese consumers by validating or no brand/product. They also set trends that are followed by thousands. However, it can be challenging to find Kols that will answer your needs, which will increase your ROI and engagement rate (and let's not forget to mention the fake Kols that take advantage of naive brands). To help you, we have developed a reliable Chinese Kols networks and are continuously neutering this network. Because of our network, we can launch campaigns quickly and get an exclusive partnerships with influencers.
Kols campaigns can vary wildly, from live streaming on Weibo-Taobao to generate sales, to short sponsored videos on douyin, or shopping note on little red book app, a full review on a Wechat post or a mention in a fashion media outlet. There are options for everyone's goals, needs, and budget.
The fashion world has its own specificities, live events being one. Because of china heavy administration, the language barrier, the network culture, etc, it can be difficult to organize anything or to get invited to the event (ask people working for/ with china fashion week)... With this in mind, we've developed our events services, helping brands to join fashion events or organized their own event with influential peoples.
Although Kols are great source of visibility and help building trust, for maximal results a brand should have a presence of its own online. Meaning, at the minimum ranking on Baidu and being on at least one social media with a verified account.
What are KOLs?
KOLs stands for Key Opinion Leaders, more known by the public as influencers. With the rise of social media, KOLs have become inevitable. To the consumers they are not stars, they feel more approachable and like “real” people.
What is the difference between influencers and KOLs?
Influencers are people who influence and advise people, no matter their initial job. They can be celebrities or “normal” people. KOLs are already famous and influence people, but brands come to them for their campaigns, influencers can ask to become influencers.
What are the pros and cons of KOLs use for marketing?
KOLs are numerous and can be more or less expensive, depending on the type of content you want to promote. The audience of the KOL is to consider; ask yourself which is your target to match it with the KOL’s audience. KOLs use for marketing can bring you e-reputation, brand awareness and so on, you will need to chose the “size” of its audience to determine if the campaign will be easy to put in place.
What are KOCs?
KOCs stand for Key Opinion Consumers, or micro-KOLs. They basically are “normal” people with less audience than KOLs, which makes its campaigns less expensive but also less impactful. Chosing to use a KOC can bring you more brand awareness and e-reputation because people trust “real” people like them more than brands or marketers.
