China’s luxury market shrank again in 2025, but not the way most brands expected. After a 17-19% collapse in 2024, the market contracted a further 3-5% last year, landing at around $46 billion. LVMH posted its first quarter of positive sales growth in over a year. Kering fell 14.6% for the full year. Hermes held … Continue reading Luxury Brands in China 2025-2026: Sales, Struggles, and What Works