A panel of Solutions to help Fashion Brands in ChinaContact us
Establish your brand identity and values on Chinese internet.
Give Chinese netizen the best image of your brands to win their trust.
Photo & video shooting for great marketing campaigns in China.
Express yourself and engage with your community on Chinese social media.
Work hand in hand with KOLs to represent your brand, get visible and credible!
Register on Chinese e-commerce platforms and enjoy the visibility or design your own website.
Let's Discuss your Project?
In China branding is everything. Because we know that, we have developed solution to help fashion & luxury brands in order for them to increase their popularity and demand for their product or solution such as viral marketing, PR operation, KOLs, Baidu SEO, undercover SEO, public event...
For premium and luxury brands, image is so important in order to attract wealthy customers or any customers at all. To help you with this, we work on the user experience of your website or online store, we collaborate with fashion leaders and media outlets, fashion news publication. Finally an experienced member of our fashion department takes care of community management. This person is your official voice online, the voice that creates a relationship with your follower, that guide them into their chat, that solves crisis and encourage people to engage on your social media, to mention your brand on forums and Q&A...
Do you need a video or photo shooting? To recruit models? To create a photo or video campaign from A to Z? We will do that for you in our in house studio. Since short video marketing is so popular these days with apps such as Douyin or Kuaishou, let us help shoot them and edit them. Fast and cost-efficient problems, we can even promote them for you on social media.
Chinese social media are not only a source of entertainment but for a lot of Chinese consumers a source of valuable information. When then need to decide whether a brand is reliable or not, they do not only check Baidu but also their social media. They will check that you are on WeChat, on Weibo, etc they will check at how you communicate and interact with peoples but they will also look at what are people saying about you. Not being on the major social media could a liability, as it will hurt your credibility. However, you do not need to create an official on every Chinese social media. Go for the one that answers your needs the best. We can help you with that and with the registration and management process.
KOLs are huge in China. By working with them you do not only buy their credibility as an expert but also the visibility of their followers. Find the right fashion and luxury influencers. People follow them because they love their content and their suggestion. They like getting information from a pair, from someone like them they can trust rather than from the brand itself.
E-commerce in China is dominated by fashion with 20% of the purchase. However Chinese eCommerce platforms are diverse and have their own specificities. There are eCommerce platform for every budget and need. If you are a luxury brand entering the Chinese market, TMall would be the way to go, if you are already in China and want to grab more share of the market, try Little Red Book. If your budget is not big apps like Pinduoduo and Taobao are the way to go. These two have been working on their reputation and have been developing tools to appeal to first tiers city customers. They now host small luxury brands, fashion designer brands... Both Pinduoduo and Taobao have been pushing social e-commerce with affiliate marketing, live streaming and user engagement. Tell us your goal and your budget and we will guide you trough, register you and design a great shop on the best platform for your brand. If you need a website for your Baidu SEO, we develop a great website that is optimized for Baidu.
What is the revenue of the fashion industry in China?
Revenue of the Chinese fashion segment reached US$ 348,700 million in 2020.
Why is luxury so popular in China?
It is not a coincidence if half of the luxury items bought are bought by Chinese consumers. The face culture in China is everywhere. Wearing luxury items show your interlocutors that you are wealthy and successful. Showing wealth can open you doors. This part of the culture exists in others east Asian country but is exacerbated in china. Also, China has 1.4 billion people and an increasing middle class that allows themselves some craziness at times. Luxury and high prices are also associated with quality which is an important criterion in the buying process of many Chinese consumers.
What are the best ways to promote fashion and luxury brands in China?
Creating a WeChat account is the basis. You can create a WeChat mini-program and promote your content through H5 format and short video marketing, which can allow a lot of creativity to reach your audience. You can sell your fashion products on Chinese e-commerce platforms like Taobao, JD.com, or TMall. For luxury products, you can enter the TMall Luxury Pavillion and promote them on Pinduoduo or XiaoHongShu (Little Red Book), really goods platforms for those kinds of products.