MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

YSL top Marketing Campaign for 520 event (I love you)

YSL top Marketing Campaign for 520 event (I love you)

Origin of May 20/520, the Valentine’s Day of the Chinese Internet In China, lovers have gradually given “521” the meaning of “I am ready” or “I love you”. Online Valentine’s Day is also known as “Marriage Day”, “Love Expression Day”, “Love Festival”, etc. May 20 and 21 are the two days of online Valentine’s Day…

Gucci in China
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Gucci in China

What can luxury brands learn about brand storytelling from Gucci? Brand storytelling can be one of the most difficult tasks for any brand. It is more important than any other category for luxury brands. Gucci is an example of a brand that excels in this area. Kering, one of the world’s leading luxury brands, just…

How to Build an Efficient E-Commerce Strategy for Luxury in China?
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How to Build an Efficient E-Commerce Strategy for Luxury in China?

Understanding China’s luxury market is a challenge for most western brands. With more than 989 million people surfing on the internet, China has become the second-largest economy in the world right after the U.S, in terms of GDP, and middle-class consumers have begun to purchase goods that they previously couldn’t afford with their average salaries….

Gucci Exhibit: When Luxury Becomes Art
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Gucci Exhibit: When Luxury Becomes Art

Over the years, luxury brands have become the symbols of refinement and elegance. With art being one of the oldest and immortal communication senses, it allows creators to express their feelings, thoughts, observations, all combined to provide an actual meaning to the audience. As art evolves over time, many luxury brands have taken advantage of…

How to Target Chinese Luxury Shoppers in China?
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How to Target Chinese Luxury Shoppers in China?

China is expected to account for 50% of the global luxury market by 2025. The demand for luxury goods amongst Chinese consumers is skyrocketing and has been brought about by a rising wave in the socio-economic standing of many Chinese consumers. This increase in numbers amongst the wealthier and upper-class demographic in China along with…