Luxury

Louis Vuitton China: Online Marketing Case Study

Louis Vuitton Malletier, commonly referred to as Louis Vuitton [lwi vɥitɔ̃] or L.V, is a French fashion company founded in 1854 by Louis Vuitton. The brand is owned by LVMH, who also owns Moët Hennessy. The brand is a French multinational apparel and accessories company headquartered in Paris, France. The label is well known for …

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How to Target Chinese Luxury Shoppers in China?

China is expected to account for 50% of the global luxury market by 2025. The demand for luxury goods amongst Chinese consumers is skyrocketing and has been brought about by a rising wave in the socio-economic standing of many Chinese consumers. This increase in numbers amongst the wealthier and upper-class demographic in China along with …

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What is The New “Popular” Model for Luxury Brands in China?

Just ten years ago, luxury fashion was a space for the primarily white elite. Front row seats at fashion shows were for legacy publication editors; advertising space featured impossibly thin, white models; and stores were for well-heeled shoppers with deep wallets that could buy into the traditional luxury fantasy. But with the onset of social …

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How to Sell your Luxury Products Online in China

Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes and sizes, all regions in China. Though, as one would expect, most consumers of those are either from wealthy families, white collar workers, an increasing middle …

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KOL China

Targeting Rich Chinese Tourists: The Challenge for Luxury Brands

The impact of Culture toward Asian rich tourists habits With the massive success of “Crazy Rich Asian” movie and the online premiere of “Ultra Rich Asian Girls”, a Housewives-syle reality show broadcasting the lives of four wealthy Chinese-Canadian women. While the reality TV did not reach any records, the show differs in its characters showing …

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