MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

How to Build an Efficient E-Commerce Strategy for Luxury in China?
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How to Build an Efficient E-Commerce Strategy for Luxury in China?

Understanding China’s luxury market is a challenge for most western brands. With more than 989 million people surfing on the internet, China has become the second-largest economy in the world right after the U.S, in terms of GDP, and middle-class consumers have begun to purchase goods that they previously couldn’t afford with their average salaries….

Gucci Exhibit: When Luxury Becomes Art
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Gucci Exhibit: When Luxury Becomes Art

Over the years, luxury brands have become the symbols of refinement and elegance. With art being one of the oldest and immortal communication senses, it allows creators to express their feelings, thoughts, observations, all combined to provide an actual meaning to the audience. As art evolves over time, many luxury brands have taken advantage of…

How to Target Chinese Luxury Shoppers in China?
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How to Target Chinese Luxury Shoppers in China?

China is expected to account for 50% of the global luxury market by 2025. The demand for luxury goods amongst Chinese consumers is skyrocketing and has been brought about by a rising wave in the socio-economic standing of many Chinese consumers. This increase in numbers amongst the wealthier and upper-class demographic in China along with…

What is The New “Popular” Model for Luxury Brands in China?

What is The New “Popular” Model for Luxury Brands in China?

Just ten years ago, luxury fashion was a space for the primarily white elite. Front row seats at fashion shows were for legacy publication editors; advertising space featured impossibly thin, white models; and stores were for well-heeled shoppers with deep wallets that could buy into the traditional luxury fantasy. But with the onset of social…

Myths and Reality About Chinese Luxury Consumers

Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it is now feeling this branding to be a curse that has harmed its image everywhere. Making the difference between…