Luxury’s New Battleground in China: Douyin

2023-2024, Douyin is the key platform for Luxury brands in China. Douyin is the Chinese version of Tiktok In 2023, the Chinese luxury market is witnessing a transformative shift, primarily driven by four pivotal trends. These emerging dynamics are not just reshaping the landscape of luxury consumption but are also redefining how brands interact with … Continue reading Luxury’s New Battleground in China: Douyin