Macy’s the U.S department store announced Wednesday that they are going to team up with Fung Retailing Limited based in Hong Kong an established a joint venture.
The partnership was announced as well on the official Weibo account of the store.
Macy’s is already very active on Weibo, the Chinese social media and publish everyday on its account.
The Hong Kong joint venture called Macy’s China Limited is owned by Macy’s for 65% and 35% by Fung Retailing. They want to invest $25 million in operations for the next 18 months and Macy’s will finance 65% of the amount.
In order to tap into the chinese market they are going first to set up an eshop on Tmall Global, the crossborder e-commerce website belonging to Alibaba’s group. The e-shop should be launch this year and gather a selection of Macy’s merchandise.
If the e-commerce pilot is a success they will move forward and open a physical store.
The expected sale turnover should be around $50 million in China for 2016.
By expanding in China, they hope to extend their global presence and make Macy’s more recognizable for Chinese expats and Chinese tourists visiting the United states.
To be continued…
I found Macy’s WeChat mini-program, could you please tell me if the brand is also active on Weibo or other social media platforms? Good content.
Macy’s is on Weibo.
It would seem that they are collaborating heavily with RED kols