Menswear

KEY DATA ON THE MARKET

• One of the growing sectors in China is the menswear industry, accounting for US$104,307 million as of 2021.
• The Chinese menswear market is expected to witness a growth of 5.7% between 2020 and 2025.
• 56.1% of menswear sales in China are done via online sales channels.

CONSUMER INSIGHTS

• As Chinese people having more purchasing power over the years, Chinese men are now ready to spend more on clothes.
• The demand for special-events clothing is growing, especially within the menswear segment.
• Street fashion is getting a big trend in menswear.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• Douyin