Use Chinese Social Media to Sell More in ChinaContact us
Create an efficient and tailor-made digital marketing strategy that suits your brand profile.
From your social media official account registration, to design its and management.
We help you grow your social media presence in China with digital marketing solutions.
Find reliable KOLs for cost-effective campaigns to increase your ROI and brand visibility.
Manage your brand awareness and strengthen your e-reputation in China through social media.
Make your reputation grow on the Chinese social media ecosystem, be present on the good platforms/
Let's Discuss your Project?
Every brand needs, goals and budget are differents. There is no secret recipe for success, therefore being able to design a relevant social media strategy for each of our clients is our priority. The Chinese social media landscape is diverse; getting to know them all and choosing which one(s) you should be marketing on is very important to build an efficient marketing strategy on the Chinese market.
Opening an official account is just the beginning. You'll have to drive traffic and create engagement on your brand page. Catchy, useful and shareable content is the first step. It can be blogposts, pictures, videos... Interactions with your followers associated with community management is the starting point. Social media should be fun and interactive, but it is also the official public voice of your company. Your communication should be well thought and engaging. Contests and discounts are a great way to achieve this, as sharing useful tips and information. Paid advertising is another option to promote your brand on social media and we totally recommend you to do it on apps such as Douyin and Weibo, not so much on WeChat.
Being careful when purchasing is part of the Chinese culture. Buying impulsively is not very common. KOLs are a reliable source of information for Chinese consumers when investigating a brand or products. KOLs (key opinion leader) are seen as pairs by Chinese buyers and are trusted a lot more easily than official sources of information such as your website. Since there is a sea of Chinese kOLs, going with a specialized agency will save you a lot of effort and probably troubles, especially if you do not speak Chinese.
What is the most used social media in China?
Without a doubt, the most used social media in China is WeChat with more than 1 billion users. WeChat is the Chinese equivalent for WhatsApp regarding conversations, WeChat Pay provides mobile payment solutions, WeChat Moments can be apparent to Instagram of a Facebook feed… the most interesting part of WeChat is the mini-programs that each brand can create to get closer to their customers. With a WeChat account, you are sure to build a real community and keep your target audience updated immediately thanks to push-up notifications and conversations. The possibilities are numerous on WeChat in terms of creativity; use it to build your e-reputation and strengthen your brand awareness in China.
Is Weibo popular?
In terms of popularity compare Weibo to Facebook. It is one of the oldest Chinese social media apps, peoples critics it, but everyone is still using it every day. It is a great platform for brands to be commercial and communicate with their followers. A post can easily become viral the same way it does on Twitter. The best way to be present on the Chinese market would be to create both a WeChat and a Weibo account and then to look for the appropriate existing Chinese platforms that can fit your needs.
What are the other Chinese social media that I can use in China?
The Chinese social media ecosystem is complex and contains way more apps than in the Western world. Regarding the equivalent, WeChat can do quite everything and is considered indispensable, such as Weibo which is Chinese Facebook, or QQ, Chinese Twitter. If you want to do video marketing, Douyin, Chinese TikTok, is the best and most popular platform in China. Regarding e-commerce, Amazon can be compared to Taobao, TMall, or JD.com. Taobao Live allows live streaming as if you were on Instagram IGTV; there is always a platform that will fit your need as a brand. Use PinDuoDuo as Groupon, XiaoHongShu (Little Red Book) as Pinterest, or Bilibili depending on your sector, without forgetting Kuaishou and Youku (Chinese Youtube) for broadcasting. possibilities are almost unlimited.