MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

New Regulation for KOL & E-Commerce in China

New Regulation for KOL & E-Commerce in China

The E-commerce market is poised to grow in a steady fashion for long-term success Livestreaming is so integral to e-commerce in China, that it generated sales of nearly 9 percent (1.2 trillion yuan) last year. This data comes from consultancy iiMedia and is significant because live streaming only 0.26 percent of total e-commerce sales in…

Viya: The Queen of KOL Live Streaming is Fined $210M for Tax Evasion

Viya: The Queen of KOL Live Streaming is Fined $210M for Tax Evasion

Huang Wei, renowned under the name Weiya or Viya on Chinese social media is facing a backlash. The star influencer for luxury and fashion brands is accused of hiding her personal income and other financial cases between 2019 and 2020. As Beijing stated, Viya “evaded 643 million yuan of taxes through means such as concealing…

Little Red Book bans 29 brands for Fake Marketing
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Little Red Book bans 29 brands for Fake Marketing

Xiaohongshu, the instagram of China bans 29 Brands Over ‘Fake Marketing’ Accusations According to local media reports Dove, Neutrogena and Nivea are among the international beauty and skincare brands that were caught up in the crackdown. Xiaohongshu, however, declined to name the brands it had “banned.” This ban seems to have resulted in the blocking…

The Pros and Cons of KOL Marketing in the Chinese Luxury Market

The Pros and Cons of KOL Marketing in the Chinese Luxury Market

The Chinese luxury market has been on a steady incline for the past few years, as a matter of fact, China is the number one market for luxury brands in terms of sales and revenue. With so many brands vying for China’s attention, it can be difficult to navigate through the marketing channels. KOLs are…

Introduction to Weibo Marketing for Brands

Introduction to Weibo Marketing for Brands

Weibo 新浪 微 博 which means “microblog” in Chinese is one of China’s biggest, oldest, and most influential social media, it has long been invested by brand. This social network allows its users to create, share, interact and discover online content through multiple functionalities. In addition to being able to follow other members of this…