MARKETING TO CHINA AGENCY

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How Can Fashion and Luxury Brands in China Benefit From Promoting Themselves on Youku?

How Can Fashion and Luxury Brands in China Benefit From Promoting Themselves on Youku?

As China’s leading online video platform, Youku has a massive user base of over 580 million monthly active users. This makes it a powerful video marketing tool for fashion brands looking to promote themselves in China. In this post, we’ll take a look at how fashion brands can use Youku to reach Chinese consumers and…

Zhihu Marketing Strategy for Fashion & Luxury Brands in China

Zhihu Marketing Strategy for Fashion & Luxury Brands in China

Zhihu is a popular Chinese Q&A platform that is used more and more by brands for marketing. It may not seems like an obvious platform choice for fashion and luxury brands, especially if compared to Chinese social media but they can actually grandly benefit from it, and this is what we will be talking about…

Kuaishou: Promote & Sell your Brand on this Chinese Short Video App

Kuaishou: Promote & Sell your Brand on this Chinese Short Video App

In the era of social media, platforms like Kuaishou have become increasingly popular for marketing. But what works on this Chinese short video sharing platform? In this article, we take a look at how brands can use Kuaishou for marketing, how to use this social media platform as a selling channel, and some tips on…