Social Media China

Introduction to Weibo Marketing for Brands

Weibo 新浪 微 博 which means “microblog” in Chinese is one of China’s biggest, oldest, and most influential social media, it has long been invested by brand. This social network allows its users to create, share, interact and discover online content through multiple functionalities. In addition to being able to follow other members of this …

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How Chinese Short Videos Apps Are Changing The Game

Did you know that short videos in China are a marketing tool brands can’t ignore? As the world’s largest mobile phone market, China is leading the way with innovations and changes in how people use their phones. The country has seen an explosion of video content on social media platforms such as WeChat, Douyin, Red, …

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The Best social medias to market your fashion brand in China

With 988.99 million internet users as of 2020, China is one of the most digitalized countries in the world. With the rising use of social media, it has become essential for brands to have an online presence in order to promote their products and attract consumers. As of 2020, there were already 782.41 million online …

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Has China become the New fashion capital of the world?

After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of fashion”. Shanghai is the New fashion capital of the world In 2020, Shanghai hosted two major fashion events. The …

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What is The New “Popular” Model for Luxury Brands in China?

Just ten years ago, luxury fashion was a space for the primarily white elite. Front row seats at fashion shows were for legacy publication editors; advertising space featured impossibly thin, white models; and stores were for well-heeled shoppers with deep wallets that could buy into the traditional luxury fantasy. But with the onset of social …

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