Social Media China

5 Tips to Succeed in Social Media in China in 2020

China is a huge market and Chinese people are very connected. Thus, to attract them is easy; you must use Chinese social media to be present on internet. You must create a trust relation with your target and the best way is to pay attention on what they want. Chinese people spend on average 25 …

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Chinese Millennials, the New Target of Tourism Players

Are you a travel agency? A hotel? Or maybe another kind of player in the Tourism market looking to reach Chinese millennial in China? This article will help you to figure out the specific characteristics of this group as well as its challenges. Discover how and why Chinese millennials are their new target, as trendy …

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Digital-Friendly Luxury Brands in China: The Dior x Bilibili Case Study

In the past decade, Chinese consumers have become more affluent, and Western luxury brands such as Hermes, Louis Vuitton, Gucci, Burberry, Prada, and Armani have penetrated into China’s retail market. Chinese luxury consumption It reached USD 37.9 billion and became the second-largest luxury market in the world. Luxury brands such as Louis Vuitton, Gucci, Chanel, …

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How to Use WeChat Advertising for Luxury Brands in China

Everything you need to know about WeChat advertising for luxury brands in China… your options, prices, solutions, and estimated results. Six years ago, a Dior-sponsored brand ad appeared on WeChat Moments, becoming the first luxury brand promotion to enter the platform. More than half a decade later, WeChat has completely redefined the marketing of luxury …

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KOL China

Switching From KOL to KOC as a Successful Strategy in China

What is a KOC? KOC means key opinion consumers (or micro-influencer), as opposed to the KOL (key opinion leaders). KOCs are considered “normal” people, most of the time they have less than 10,000 followers. The difference is that a KOL is contacted by the brand, a micro-influencer will often apply to become an influencer. They …

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