Social Media China

The Health Market in China

The Health Market in China   The Chinese government actively encourages and promotes the participation of external and private providers within its health service. This relatively new prerogative results directly from the population’s aging and a new demand in higher quality health services. What hence goes without saying is that the services provided in Chinese …

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In China, Celebrities connect with their fans on Sina Weibo

What is Sina Weibo? Sina Weibo fills the role of Twitter and Facebook in China: it is a microblogging website and is part of the most popular Chinese websites. Although you can find other services for microblogging such as Sohu Weibo, NetEase Weibo or Tencent Weibo, what media refer to as “Weibo” is Sina Weibo. …

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China’s Major Player Wechat is Changing how E-Commerce works

WeChat, China’s social media giant, is reinventing e-commerce. Since 2014, developers have been given the possibility to create different kinds of online services, directly on the application. And this is a big step for Tencent’s company, which is taking a leap forward in social content-driven commerce. WHAT HAS CHANGED IN THE WAY START-UPS GET SUCCESSFUL? …

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