Why Spanish fashion Brands have a huge potential in China in 2024 , discover why

Spanish fashion is getting popular in China, thanks to Zara, Balanciaga etc  .Best time to sell fashion brands from Spain in 2024!

Why Spanish fashion brands have been gaining recognition and have significant potential in the Chinese market due to several reasons:

  1. Style: Spanish fashion brands are known for their distinct and unique style, which often combines traditional craftsmanship with contemporary design, making them stand out in a competitive market.
  2. Quality Craftsmanship: Spanish fashion brands often prioritize quality materials and craftsmanship, appealing to Chinese consumers who appreciate well-made products.
  3. Cultural Appeal: Spanish culture, including its art, music, and architecture, has long been admired in China. Spanish fashion brands can tap into this cultural appeal to attract Chinese consumers.
  4. Eco-Friendly: Many Spanish fashion brands have embraced sustainability and eco-friendly practices, which align with the growing environmental consciousness of Chinese consumers.
  5. Latina Celebrity: Collaborations with Chinese celebrities or influencers can significantly boost brand visibility and desirability among Chinese consumers.
  6. Premium Market: China’s middle and upper-middle-class population is growing rapidly, creating a larger consumer base for luxury and high-end fashion products, which many Spanish brands offer.
  7. Digital: Effective digital marketing and e-commerce strategies can help Spanish brands reach a wide audience in China, where online shopping is prevalent.
  8. International Success Stories: Success stories of Spanish fashion brands in other international markets can inspire confidence among Chinese consumers.
  9. Cultural Exchanges: Bilateral cultural exchanges between Spain and China can create opportunities for Spanish fashion brands to introduce their products and collaborate with Chinese designers.
  10. Local Partnerships: Collaborating with Chinese retailers, platforms, or local brands can help Spanish fashion brands navigate the complexities of the Chinese market more effectively.
  11. Consumer market : China has around 1.400 million people and in 2024 it is expected that Chinese middle class will account for 40% of the total population.

Due to its quality, design and affordability, Spanish brands have a huge potential in the Chinese market.

Over the last few years, China has become a market with a tremendous potential for the fashion industry.

In light of this situation many Spanish fashion  companies have decided to penetrate the profitable Chinese market.


Spanish fashion brands are increasingly more attractive to Chinese customers

Nowadays, Chinese buyers are more willing to purchase Spanish brands due to different social and economic reasons such as the rising disposable incomes and the social status that provides them purchase foreign brands. In addition, the number of potential consumers is growing due to the increasing Chinese middle class.

Increasingly more Chinese shoppers are interested in purchasing foreign fashion brands, including Spanish firms. The popularity of Western brands is because they are identified by Chinese consumers as synonymous of fashion and uniqueness.

Famous Spanish Fashion Brand in China

  • Zara: Zara, a part of the Inditex Group, is renowned for its fast-fashion offerings, making it a beloved brand in China for its stylish and affordable clothing, accessories, and footwear.
  • Mango: Mango, another Spanish fast-fashion giant, is known in China for its trendy and budget-friendly collections, appealing to a wide range of fashion-conscious consumers.
  • Desigual: With its colorful and vibrant designs, Desigual has made a mark in China’s fashion scene, offering a range of artistic and unique clothing, accessories, and footwear.
  • Massimo Dutti: Massimo Dutti, a brand under the Inditex umbrella, is admired in China for its sophisticated and high-quality clothing, catering to both men and women who appreciate timeless elegance.
  • Balenciaga: Founded by the renowned designer Cristóbal Balenciaga, this luxury fashion house is celebrated for its avant-garde designs and innovative approach to fashion.
  • Loewe: Loewe is a luxury fashion brand known in China for its leather goods and accessories. It combines traditional craftsmanship with modern design, making it highly regarded in the luxury fashion industry.

The reality is that Chinese shoppers are choosing Western brands instead Chinese firms for fill their wardrobe. They are looking for quality and authenticity in the International brands.

Spanish brands are seen as affordable fast fashion brands and this is a demanded fashion segment in China. Spanish companies should tap this market opportunity in order to extend their business to China.

Affordable good fashion is the upcoming trend in China

The demand for affordable fashion is rapidly growing than ever in China, even more than luxury brands, as reported by Kim Mercado from CBRE. The emergence of a growing middle class could be the reason why fast fashion has become more desirable in China.

These days, European brands are dominating the fashion’s sector in China. For instance, Zara, a well-known Spanish fashion brand has more than 450 stores in China and it is expected to increase its number of stores up to 500 by the end of 2024. China has become the country where the Galician brand has the greatest presence, after Spain. Inditex: a Spanish love affair with China


Mango is another Spanish textile company with strong presence in the Asian giant.

More and more textile companies have decided to try their luck in the Asian giant market just like Zara. But behind Zara’s Inditex, the group includes also other brands such as Massimo Dutti, Stradivarius, Bershka, Pull & Bear, Oysho and Uterqüe, all of them with a successful presence in China.

Why European fashion style is so popular in China?

The transformation of the Chinese market in recent years has made important Spanish multinationals such as Zara, Mango, Adolfo Dominguez or Loewe have expanded their business to China, but have also adapted their products and strategies to Asian consumer interests.


However, the success of any business involves develop an efficient marketing strategy.

In China, the development of the fashion industry is strongly linked to Internet because the use of e-commerce platforms has boosted the fashion sales in the country. Therefore, Spanish brands have to launch online stores to increase their success possibilities.

Time for Designer Brands from SPAIN

If a brand decides be part of the Chinese market, should have presence on Internet and in the Chinese social networks such as RED , Douyin, or WeChat and also in the most popular search engine in China: Baidu. RED & Baidu is very helpful to fashion brands in order to work on their Reputation

As mentioned before, Internet and e-commerce boom have contributed to the development of fashion in China. In 2024 he Spanish fashion brands most searched were, Zara, Mango, Loewe, Bershka and Pull & Bear. Of these, Zara was ranked number five in the top ten of international daily searches related to fashion brands in China.

In recent years, Spanish brands are becoming more and more popular in China because they are affordable and also provide consumers the uniqueness they are seeking when they buy western clothes.


Social Media gives more choice to Chinese customers

The reality is that due to internet, shoppers have the chance to know more about European styles and brands and therefore they are more influenced by Western style. That’s why Spanish brands have a huge potential in China and also because they are linked with quality, design and affordability.

If you are interested to penetrate in the Chinese market, contact us!

Why small fashion brands like to work with GMA for Gentlemen, the marketing agency:

  • Affordability: GMA offers cost-effective marketing solutions, making it an attractive choice for small fashion brands with limited budgets. Small brands can access professional marketing services without breaking the bank.
  • Creativity: GMA is known for its creative approach to marketing. Small fashion brands can benefit from innovative and eye-catching campaigns that help them stand out in a competitive market.
  • Results-Driven: GMA’s results-driven approach ensures that small fashion brands can expect measurable outcomes from their marketing efforts. This focus on ROI can be crucial for small businesses looking to maximize their marketing investments.
  • Distribution & E-commerce Expertise: GMA specializes in e-commerce, a vital channel for small fashion brands. They can tap into GMA’s expertise to optimize their online presence, drive sales, and reach a broader customer base.
  • Effective Communication: Effective communication is key in the fashion industry. GMA’s expertise in communication strategies can help small brands effectively convey their brand message, connect with their target audience, and build brand loyalty.


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  • 로마오피

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  • Never heard about Spanish brands! Thank you for the info, I knew that French nd Italian fashion brands are very popular in China but now I know about Spain also, to consider if you want to launch a brand!

    • Dolores Admin

      Oysho, Massimo Dutti, Zara are all Spanish brands just to give a few well-known examples and they are all well-established fashion brands in China with stores in the best malls and locations 😊

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