2016

Young, Wealthy and Free : The New Chinese Way Of Life

These young wealthy Chinese who spend freely Young  rich Chinese live a luxurious life and does not hide it on social networks. A group of young rich Chinese women share luxurious photos of their life on Instagram. Despite the many warnings from the government telling them to stop showing off their wealth on social networks, young …

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How Apparel brands should approach the Chinese e-commerce market ?

Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for …

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2017 : Luxury Brands in China still underestimate WeChat

Luxury Brands still underestimate WeChat What is our vision of WeChat? In the West, what is retained about this social network: WeChat is the social mobile platform most dynamic in China. WeChat has many features of an instant messaging application to an e-commerce platform. WeChat also has the ability to customize your account to your taste. …

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10 Fashion Influencers in China

PR is the most effective way to communicate in China in the fashion industry. It is a way of working the image of its brand and reputation. In China, the use of media is an important tool to attract the attention of Chinese consumers and increase its audience. International brands will use celebrities and KOL …

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Using WeChat by brands under 5 functions

Using WeChat by brands under 5 functions WeChat has becomed THE social network most used in China with 547 million monthly active users and now 400 million users of mobile payment function. WeChat is not just an application but can be considered as an ecosystem: you can keep in touch with friends by sending messages, stay …

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