Branding

10 Fashion Influencers in China

PR is the most effective way to communicate in China in the fashion industry. It is a way of working the image of its brand and reputation. In China, the use of media is an important tool to attract the attention of Chinese consumers and increase its audience. International brands will use celebrities and KOL …

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A weak branding does not inspire the trust in China, why and how to improve it ?

Branding, what is it? According to the online business dictionary, branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. …

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