Brands

7 Keys to Sell Fashion Goods on the Chinese Market

Get to know the Chinese fashion industry China has become in short periods the biggest luxury market and fashion in the world. The amount of people online in China is still more impressive day by day. Brands want to conquer this growing market. How brands of luxury and fashion industry need to do to establish …

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How Apparel brands should approach the Chinese e-commerce market ?

Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for …

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Chinese’s Consumption Changing

Chinese’s Consumption Changing   Chinese consumers are still as confident in the increase of their consumption, but we can see the Chinese’s consumption is experiencing a change. They are more demanding and are seeking more diversified products. With slower economic growth, the Chinese pay more attention to what they buy. With the changing life style …

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10 Fashion Influencers in China

PR is the most effective way to communicate in China in the fashion industry. It is a way of working the image of its brand and reputation. In China, the use of media is an important tool to attract the attention of Chinese consumers and increase its audience. International brands will use celebrities and KOL …

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Using WeChat by brands under 5 functions

Using WeChat by brands under 5 functions WeChat has becomed THE social network most used in China with 547 million monthly active users and now 400 million users of mobile payment function. WeChat is not just an application but can be considered as an ecosystem: you can keep in touch with friends by sending messages, stay …

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