China fashion

Bottega Veneta Shut Down its Social Media… Except in China

Luxury brands always promote their own social media because it is part of their identity. When Bottega Veneta deleted all its social accounts (Facebook, Instagram, Twitter), the whole world obviously shook. Even some fashion experts anticipated the end of Instagram and the death of social media. Is the luxury House implementing a new strategy? Organizing …

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Has China become the New fashion capital of the world?

After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of fashion”. Shanghai is the New fashion capital of the world In 2020, Shanghai hosted two major fashion events. The …

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How to appel customers in the China’s Fashion E-Commerce Market? The case of Revolve

Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How this American website cached the Chinese e-commerce market effectively? The …

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Suning is the new friendship between Chinese and US market

Suning is the bridge between Chinese market and US brands Currently, the e-commerce market is attracting Chinese consumers. They want to purchase foreign products especially concerning luxury and beauty products. Indeed, these goods are seen as quality and healthy which is very appealing in China.   Suning is a US retailer offering electronics products in …

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Amazing ecommerce growth in Fashion in China

Nowadays, China is the largest e-commerce market in the world. The fashion e-commerce industry is one of the fastest growing online market in China. In 2013, the global e-commerce sales rose up to US$889 billion and in China reached US$314 billion, being the largest market. During the last year, shoppers spent an average of US$1,040 …

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