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Chinese Fashion is Becoming More and More Popular All-Around The World
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Chinese Fashion is Becoming More and More Popular All-Around The World

Chinese fashion is becoming more and more popular in China first Nowadays, Chinese shoppers are more willing to purchase clothes made by Chinese designer due to their design talent, both from emerging independent designers and from domestic Chinese fashion brands. The interest in Chinese designers is growing, especially in China, since Chinese shoppers realized that…

Luxury Spending To Double in China Over Next 10 Years, Says McKinsey
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Luxury Spending To Double in China Over Next 10 Years, Says McKinsey

Affluent Chinese consumers are projected to produce approximately forty four per cent with the international luxury use across the world by 2025, in accordance with McKinsey & Company. This would double their current level of spending to one trillion yuan (US$147 billion). The consulting company, which issued a language industry report on June 13, also…

How Apparel brands should approach the Chinese e-commerce market ?
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How Apparel brands should approach the Chinese e-commerce market ?

Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for…

Wine in China, the next big challenge ?
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Wine in China, the next big challenge ?

JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the…

Go Digital, the new challenge of Shopping mall in China
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Go Digital, the new challenge of Shopping mall in China

Since the ubiquity of smartphone is the customers’ life it has become a real tool for shopping nowadays. Especially for shopping, smartphones are used everywhere. New behavior has rise, and digital sales does not affect negatively physical sales anymore. Smartphones are now used to different manners. Now clients use their smartphone as a tool to…