China’s Major Player Wechat is Changing how E-Commerce works

WeChat, China’s social media giant, is reinventing e-commerce. Since 2014, developers have been given the possibility to create different kinds of online services, directly on the application. And this is a big step for Tencent’s company, which is taking a leap forward in social content-driven commerce. WHAT HAS CHANGED IN THE WAY START-UPS GET SUCCESSFUL? …

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