digital marketing china

How Luxury Brands Reach Chinese Millennials with Digital

Chinese digital transformation is a buzzword. Luxury brands that are present on the Chinese market are not waiting for you to go digital in China. They are looking for a purpose and a reading grid of the best digital practices on the market. As digital is nowadays part of the Chinese culture, the aim is …

How Luxury Brands Reach Chinese Millennials with Digital Read More »

New Marketing Trends in China !

New year, new trends ! What Brands need to know to success in China ?  [note color=”black” class=””] How to communicate in the right way ? what are the right tools and what are the latest Marketing strategies ? [/note] [note color=”red” class=””]   What are the Top  marketing strategies for 2016?     Eyes on …

New Marketing Trends in China ! Read More »

Why luxury brands see their sales decrease in China ?

Chinese shoppers are known for their love for luxury brands, and the latter have had successful days on the Chinese market so far. Indeed, some wealthy Chinese consumers are attracted to quality products and won’t mind the price. It seems however that the situation is changing. Sales for these luxury brands have been decreasing recently. …

Why luxury brands see their sales decrease in China ? Read More »