digital marketing strategy

How Can Luxury Events Help you Improve your Brand Awareness in China?

Use famous events to make your brand shine in China The 2014 Cannes film festival saw the appearences of two of the most famous Chinese stars, Zhang Ziyi and Li Gong. Wearing luxury and fashion creations, they  stole the spotlight and steered scores of comments and discussions on social media such as Weibo or Wechat. …

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The Fashion Market for Chinese Female Consumers

How is the fashion market in China in 2020? Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with social media becoming all pervasive. The $19 billion Fashion Market …

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What Can We Learn From British Fashion Brands in China?

Chinese consumers are seeking the luxury and quality of British brands. China is becoming the world’s largest ecommerce market, that’s why Western brands are keen to penetrate the market and attract to Chinese consumers. The e-commerce market in China continues to gain size and speed rapidly, surpassing even the US market. China is a country …

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Understand Chinese Social Media in The Fashion Industry

In China, there are now more than 630 million internet users, and nearly all of them use the Chinese social media. Indeed, they became an essential thing when doing business in China. Here are the social media you need to be present in when doing Fashion Business in China. Gentlemen Marketing Agency  Increase the brand …

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Chinese New Luxury Buyers in the Digital World

Chinese new luxury buyers have gain favor with luxury goods sales in digital platform in China recent years. China now is not just only the biggest luxury goods buyers in domestic market but also the worldwide Luxury goods spenders. There are two main platforms that Chinese luxury goods buyers buying for their favorite brand—internet (mobile …

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