Digital

How Chinese Short Videos Apps Are Changing The Game

Did you know that short videos in China are a marketing tool brands can’t ignore? As the world’s largest mobile phone market, China is leading the way with innovations and changes in how people use their phones. The country has seen an explosion of video content on social media platforms such as WeChat, Douyin, Red, …

How Chinese Short Videos Apps Are Changing The Game Read More »

Luxury Bags in China: 10 Trends Brands Have to Know

What is the most competitive market in the world? Obviously, China. Many brands enter the Chinese market without knowing the bags trends in China and the high competition occurring. Per category, China has the largest number of competitors. So for the luxury bags, brands will face between 5 to 10 times more competitors in China …

Luxury Bags in China: 10 Trends Brands Have to Know Read More »

Understand Chinese Social Media in The Fashion Industry

In China, there are now more than 630 million internet users, and nearly all of them use the Chinese social media. Indeed, they became an essential thing when doing business in China. Here are the social media you need to be present in when doing Fashion Business in China. Gentlemen Marketing Agency  Increase the brand …

Understand Chinese Social Media in The Fashion Industry Read More »

How to Market a Luxury Watch Brand in China?

Market your luxury watch brand in China Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits. There is a huge growing market when talking about luxury watches in China; watches are …

How to Market a Luxury Watch Brand in China? Read More »

Why Chinese Consumers Prefer International Brands

In 2021, China is the only country recovering from the pandemic and actually meeting exponential growth. Especially for fashion and luxury brands, China is the el dorado of sales and growth. Chinese consumers are always looking for international brands to stay up-to-date with the last global trends. On Chinese social media, luxury consumption is always …

Why Chinese Consumers Prefer International Brands Read More »