E-commerce in china

Why E-commerce is Essential for Luxury Brands in China?

After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely …

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Fashion advertising China

Top 5 Online Fashion Magazine in China

One sure thing, China is on the road to becoming the largest fashion market in the world. She shows the brands a true fashion passion which made China their second home. China attracts international designers and accommodates many luxury brands. Moreover, the Chinese don’t hesitate to spend in these shops to make their purchases. They …

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Online or physical shops for your Fashion brand in China?

Chinese consumer purchasing habits have evolved. China has become an ultra-connected country with more than 600 million Internet users and now carried by the e-commerce in all areas. Chinese consumers make more online purchases and physical stores are neglected. However, is it preferable and advantageous for companies and brands to have their online or offline …

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