Fashion brands strategy

5 Reasons Your Luxury Brand Must Be on Tmall Luxury Pavilion

The past period of 2020 was a challenging year for luxury. Luxury brands had to embrace technology and reinvent themselves. For instance, on WeChat, Xiaohongshu, Weibo, Douyin, and Tmall, luxury brands embraced creativity and newness. Today, 200 luxury brands are available on Tmall Luxury Pavilion. Many of them joined this year because of the Covid-19 …

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Is Digital Marketing the future of Fashion shopping in China ?

Fashion is stepping up its game, Chinese and international clothing are actively developing virtual dressing rooms. Fashion is finally catching up with technology but is this technology a real game changer? A technologic race  The first brand in the garment retail industry to launch this kind of innovation was Uniqlo with its virtual dressing room …

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