Fashion brands

How Luxury Brands Reach Chinese Millennials with Digital

Chinese digital transformation is a buzzword. Luxury brands that are present on the Chinese market are not waiting for you to go digital in China. They are looking for a purpose and a reading grid of the best digital practices on the market. As digital is nowadays part of the Chinese culture, the aim is …

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The Fashion Market for Chinese Female Consumers

How is the fashion market in China in 2020? Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with social media becoming all pervasive. The $19 billion Fashion Market …

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New Trends in Beauty Brands in China

Beauty Brands in China means a lot for millennial.  New innovative shops in China are putting forth items to be purchased as well as giving buyers an absolutely immersive stimulation encounter driven by the employment of new innovation and the reconciliation of on the web and disconnected crusades.  Online Business in China In spite of …

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Why luxury brands see their sales decrease in China ?

Chinese shoppers are known for their love for luxury brands, and the latter have had successful days on the Chinese market so far. Indeed, some wealthy Chinese consumers are attracted to quality products and won’t mind the price. It seems however that the situation is changing. Sales for these luxury brands have been decreasing recently. …

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10 Tips for a winning WeChat strategy for Fashion Brands

WeChat is the leading Social App in China. Out of 600 million internet users, 500 are active WeChat users. Since the community is that important, being present and active on this social network and on Chinese social networks in general is a must for a Fashion brand! Here are 10 things you should absolutely know …

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