fashion China

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

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Chinese Fashion is Becoming More and More Popular All-Around The World

Chinese fashion is becoming more and more popular in China first Nowadays, Chinese shoppers are more willing to purchase clothes made by Chinese designer due to their design talent, both from emerging independent designers and from domestic Chinese fashion brands. The interest in Chinese designers is growing, especially in China, since Chinese shoppers realized that …

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How Can Fashion Brands Benefit From The O2O Strategy in China?

What are the options a fashion brand must consider for a winning O2O strategy? Fashion brands don’t have to be afraid of O2O operations. Today fashion consumers are looking for experiences. Then, if brands want to have more traffic in their shops they need to create this kind of experiences and communicate on social medias …

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Fashion in China is all about branding !

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer …

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The Apparel industry focused on sportswear in China

Fashion – What’s the Chinese trend? The athleisure fashion trend Unexpectedly, even if luxury brands are numerous in China, nowadays consumers are more attracted by sportswear clothes that they wear outside the gym as well. It is what we call the athleisure fashion trend and it is growing intensively in China. The sportswear market has …

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