fashion e-commerce

Why E-commerce is Essential for Luxury Brands in China?

After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely …

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Fashion industry’s rush in China

Fashion market in China suffers from new taxes !     These last years, the China’s economy’s growth involved new kind of consumers. Indeed, they are sophisticated, they want to purchase further quality products and they don’t mind to pay higher prices. In addition, they are sensitive to luxury and brand items. They tend to …

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Suning is the new friendship between Chinese and US market

Suning is the bridge between Chinese market and US brands Currently, the e-commerce market is attracting Chinese consumers. They want to purchase foreign products especially concerning luxury and beauty products. Indeed, these goods are seen as quality and healthy which is very appealing in China.   Suning is a US retailer offering electronics products in …

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Amazing ecommerce growth in Fashion in China

Nowadays, China is the largest e-commerce market in the world. The fashion e-commerce industry is one of the fastest growing online market in China. In 2013, the global e-commerce sales rose up to US$889 billion and in China reached US$314 billion, being the largest market. During the last year, shoppers spent an average of US$1,040 …

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