Fashion luxury brands

The Luxury Industry Have to Meet Chinese Expectations

Luxury brands represent a huge market in China The French luxury brands became attractive for the Chinese population. Although high prices, the “Made in France” seems not to stop customers. China represents a huge opportunity for famous french brands which are discovering a new sector to grasp. These companies are able to adapt their strategy …

The Luxury Industry Have to Meet Chinese Expectations Read More »

Wine in China, the next big challenge ?

JD.com and Penfolds bet on future online wine demands During the 4th of may JD.com announced their partnership which became stronger with the famous brand Australian brand of wine Penflods. They are puting their partnership to the next level in order to anticipate the demande coming for online sales about wine. JD.com will be the …

Wine in China, the next big challenge ? Read More »

Fashion in China is all about branding !

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer …

Fashion in China is all about branding ! Read More »

China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry

Which Luxury brand has the best digital strategy?     The analyse of L2 specialized in digital intelligence   The firm L2 specialised in digital intelligence analysed the digital marketing strategies of several luxury brands. For that it looked at the brands’ websites, e-commerce plateforms, digital marketing or social media campaigns, and mobile presence of …

China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Read More »

“Premium” will be the new trend in China !

As the Chinese middle-class is rising, its demand regarding “expensive but no too expensive” luxury products will grow. The Booming Premium fashion Market in China Premium  brands like Michael Kors, Ralph Lauren, Coach and Swatch are expected to do fairly well on the Chinese market, as the Chinese ascending middle-class will have about 119 million …

“Premium” will be the new trend in China ! Read More »