Fashion trends

Chinese Women are The Prime Fashion Consumers in China

Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with social media becoming all pervasive. The $19 billion fashion market in China experiences a hugely growing female consumer base …

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Sustainable Fashion Made In China ?

A few Chinese fashion brands are working towards sustainable fashion products, will the trend spread nationwide? China fashion sustainable? China is known worldwide for its unhealthy levels of air pollution and its counter-smog measures such as breathing masks and license plates restrictions. The Chinese textile industry accounts for a large share of the pollution in …

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“Premium” will be the new trend in China !

As the Chinese middle-class is rising, its demand regarding “expensive but no too expensive” luxury products will grow. The Booming Premium fashion Market in China Premium  brands like Michael Kors, Ralph Lauren, Coach and Swatch are expected to do fairly well on the Chinese market, as the Chinese ascending middle-class will have about 119 million …

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Why luxury brands see their sales decrease in China ?

Chinese shoppers are known for their love for luxury brands, and the latter have had successful days on the Chinese market so far. Indeed, some wealthy Chinese consumers are attracted to quality products and won’t mind the price. It seems however that the situation is changing. Sales for these luxury brands have been decreasing recently. …

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