fashion

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

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Fashion advertising China

10 Things You Need to Know About Fashion in China

What does “Fashion” really means for Chinese? Back in time to 10 years ago, what Chinese people care more about in fashion? It was all about status and how many luxury brands they could have in their wardrobe. And nowadays, the identification of fashion in Chinese people’s mind has been completely changed! How to win …

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How to Sell your Luxury Products Online in China

Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes and sizes, all regions in China. Though, as one would expect, most consumers of those are either from wealthy families, white collar workers, an increasing middle …

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How Can Luxury Events Help you Improve your Brand Awareness in China?

Use famous events to make your brand shine in China The 2014 Cannes film festival saw the appearences of two of the most famous Chinese stars, Zhang Ziyi and Li Gong. Wearing luxury and fashion creations, they  stole the spotlight and steered scores of comments and discussions on social media such as Weibo or Wechat. …

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The Chinese Fashion Industry is Slowly Changing Faces

The sustainable fashion industry starts to make a name for itself in China China, being the largest textile producer of the world, has a lot to deal with whether it is the production and the consumption of the global fashion industry or its own massive and growing consumer base. The country experienced a rapid industrial …

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