Chinese Tourists are Looking Beyond Stereotypes

Fendi’s most current fuzzy, bug-eyed bag charms have one thing in frequent which has a growing variety of Chinese buyers: they are the two traveling to all corners in the globe. Fendi is taking place in China The Italian brand’s recent marketing campaign video clip showcases six restricted edition “Fendi Witches” taking a airplane to China, Japan, the middle East, Europe, the U.S., and elsewhere in Asia, wherever they do activities commonly (and stereotypically) related with their journey location. Whilst geared toward a global market, the campaign that includes the adventurous accessories nevertheless prompts the dilemma: what does it genuinely get for a style model to tap in the evolving psyche of the Chinese tourists luxurious client? In China, a country using …

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