Italian brands

Why Italian Fashion Bands are so Popular in China

Luxurious brands made sure that European fashion represents elegance in the eyes of the Chinese consumers. So that more and more Chinese are buying clothes from European brands. Considering the high-end image of most brands and the price of the goods they sell, Chinese consider it will give them face to wear European brands’ clothes. …

Why Italian Fashion Bands are so Popular in China Read More »

How Italian Luxury Brands should communicate in China?

How Italian should market their Brand in China? Italian brands are highly appreciated by Chinese consumers, especially their luxury goods. In the eyes of Chinese, Italian luxury brand represents authenticity and elegance. Italy is the country of Luxury Brands for Chinese ! (Thanks to Top Luxury Brands)      But most Italian small & medium Luxury Brands …

How Italian Luxury Brands should communicate in China? Read More »