KOLs

In China, Secondhand is the New Challenge for Fashion Brands

China is the largest market in the world for fashion. When we talk about its important size, we talk about fashion production… and fashion consumption. Surprisingly, Chinese fashion lovers have a great taste for renting clothes. This new appetite for sharing economy is a game-changer. Nobody knew China would be sensitive to secondhand by promoting …

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10 Fashion Influencers in China

PR is the most effective way to communicate in China in the fashion industry. It is a way of working the image of its brand and reputation. In China, the use of media is an important tool to attract the attention of Chinese consumers and increase its audience. International brands will use celebrities and KOL …

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