Louis Vuitton china

Louis Vuitton, the new farouvite middle-class’ brand for Chinese

Louis Vuitton, more accessible for the Chinese middle-class Nowadays, many foreign luxury brands penetrated the Chinese market and succeeded in taking up the challenge. Indeed, China is the new companies’ target especially because the country represents billion of new customers. In addition, Chinese consumers are more and more attracted by the luxury brands and the …

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Louis Vuitton goes in the art documentary

Louis Vuitton sponsored a Chinese documentary with key stars figures in arts Art and Fashion Louis Vuitton is a brand that often combine arts and fashion. They have partnerships with many artists all around the world and that allow them to use their artistic work in their collections or advertisements. The involvement of that luxury brand in …

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Are Chinese brands ambassadors worthwhile for fashion brands?

In the fashion Chinese market, a lot of majors brands are using brand ambassadors to convey marketing messages toward their targets. This phenomenon is becoming more and more popular. Luxury brands are the one that use the most Chinese celebrities. But actually, the ressources regarding China’s top celebrities are not very wide. Most of the …

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