luxury brand

How to Sell your Luxury Products Online in China

Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes and sizes, all regions in China. Though, as one would expect, most consumers of those are either from wealthy families, white collar workers, an increasing middle …

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The Chinese Online Luxury Market is Increasing in Demand

What about the Chinese online presence? Chinese online presence have been going up and continues to go up, with China already the world’s largest internet population, at the same time, the world’s largest e-commerce or on-line business market. Many Chinese locals are now buying online instead of the on-site experience given by the physical stores. …

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How Can Luxury Events Help you Improve your Brand Awareness in China?

Use famous events to make your brand shine in China The 2014 Cannes film festival saw the appearences of two of the most famous Chinese stars, Zhang Ziyi and Li Gong. Wearing luxury and fashion creations, they  stole the spotlight and steered scores of comments and discussions on social media such as Weibo or Wechat. …

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KOL China

Targeting Rich Chinese Tourists: The Challenge for Luxury Brands

The impact of Culture toward Asian rich tourists habits With the massive success of “Crazy Rich Asian” movie and the online premiere of “Ultra Rich Asian Girls”, a Housewives-syle reality show broadcasting the lives of four wealthy Chinese-Canadian women. While the reality TV did not reach any records, the show differs in its characters showing …

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What Can We Learn From British Fashion Brands in China?

Chinese consumers are seeking the luxury and quality of British brands. China is becoming the world’s largest ecommerce market, that’s why Western brands are keen to penetrate the market and attract to Chinese consumers. The e-commerce market in China continues to gain size and speed rapidly, surpassing even the US market. China is a country …

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