luxury brands china

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

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The Luxury Industry Have to Meet Chinese Expectations

Luxury brands represent a huge market in China The French luxury brands became attractive for the Chinese population. Although high prices, the “Made in France” seems not to stop customers. China represents a huge opportunity for famous french brands which are discovering a new sector to grasp. These companies are able to adapt their strategy …

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The Guide to Boost Your Luxury Brand in China

In 2015 China accounted for over 20% of the luxury market with 180 billion RMB spent ($27 billion). It is also the fastest growing place for Brands with an annual growth of 15% in average. And, despite a recently slowing economy, salaries are still on the rise, leading to an ever larger middle and upper-middle …

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Fashion in China is all about branding !

When Fashion rushes the Chinese market! China’s economy grew up very quickly these last years and a purchasing power’s increasing was noticed. In addition, middle-class is shifting to upper class which changes their consumption behaviour. Then, they have different expectations regarding products they buy. Indeed, today, Chinese consumers are very attracted by luxury brands which offer …

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Why luxury brands see their sales decrease in China ?

Chinese shoppers are known for their love for luxury brands, and the latter have had successful days on the Chinese market so far. Indeed, some wealthy Chinese consumers are attracted to quality products and won’t mind the price. It seems however that the situation is changing. Sales for these luxury brands have been decreasing recently. …

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