Luxury brands in China

Why E-commerce is Essential for Luxury Brands in China?

After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely …

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Wechat: the New weapon of Luxury Brands

Luxury Brand in China The sales of Longchamp limited edition bags have worked well on weChat, and there is no reason why this does not work for other luxury products, WeChat effectively contributes to the increase in sales in the Chinese market. Wechat story China’s Tencent, which is a Chinese company based in Shenzhen, is …

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