luxury market in China

Why E-commerce is Essential for Luxury Brands in China?

After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely …

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10 Sensitive Topics Fashion and Luxury Brands Must Avoid in China

Luxury and fashion brands are entering China to meet business opportunities. But they tend to forget how different the Chinese culture is from the West. Such a misunderstanding is a threat to international brands that could suffer from boycott and online bad buzz due to cultural appropriation or criticisms. If you head towards China to …

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Why Fashion brands must change their strategy in China in 2015

Since 2014, Chinese consumers have been getting talked about in the world of luxury. Luxury brands have opened shop in Hong Kong, Shanghai or Beijing. In Paris or New York, they also employ staff with fluent Mandarin. However, the competition is increasingly strong. To except have a stronger presence in this market and be sustainable, …

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