Marketing in China

10 Sensitive Topics Fashion and Luxury Brands Must Avoid in China

Luxury and fashion brands are entering China to meet business opportunities. But they tend to forget how different the Chinese culture is from the West. Such a misunderstanding is a threat to international brands that could suffer from boycott and online bad buzz due to cultural appropriation or criticisms. If you head towards China to …

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5 E-Commerce Tips to expand your brand (in China)

How can you use e-commerce to promote and sell your products? China is beginning the biggest market in the world for a lot of different kind of product including fashion and luxury. There are many ways to promote it and attract the customer, but you have to know that in China, communication and promotion is …

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A country girl becomes a famous fashion designer!

The artist’s beginning Wang Shouying gives a hand to her parents since she left school after only a primary education. She is a simple country girl, not very rich, who works in the fields. At age 10, she was already beginning to create outfits for her dolls. As she could not buy nice clothes for …

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