marketing strategy

Why E-commerce is Essential for Luxury Brands in China?

After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely …

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List of Fashion Accessories Distributors in China

The fashion accessories market has a growing potential in China. The Chinese Millennials and Generation Z are always looking for products and luxury purchases that could differentiate them. In the case of accessories, offline stores used to drive more profits. Depending on your marketing strategy and your initial investment, you need to find a reliable …

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6 Top Wise strategies to sell fashion apparel in China

Fashion apparel is booming in China. Apparel sales are blooming in China Apparel and footwear sales increased significantly since 2016, due to the greater number of women seeking to stay trendy, there were more frequent purchases by them in comparison with men. Consequently, womenswear surpassed menswear in terms of value growth and total value sales. …

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The secret of Michael Kors success in China

While highend luxury sales have been reduced over the last years, affordable luxury brands have gained popularity among Chinese consumers. Integrate digital platforms is the secret of Michael Kors success in China. Since 2o13, affordable luxury brands such as Michael Kors have seen significant sales growth due to the Chinese increase middle-class and the popularity …

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