Marketing

How to Market a Luxury Watch Brand in China?

Market your luxury watch brand in China Before going on a more detailed analysis of how you can market your brand watches in China. Let me give you a comprehensive analysis of the market watches and the Chinese consumer habits. There is a huge growing market when talking about luxury watches in China; watches are …

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Why Chinese Consumers Prefer International Brands

In 2021, China is the only country recovering from the pandemic and actually meeting exponential growth. Especially for fashion and luxury brands, China is the el dorado of sales and growth. Chinese consumers are always looking for international brands to stay up-to-date with the last global trends. On Chinese social media, luxury consumption is always …

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7 Keys to Sell Fashion Goods on the Chinese Market

Get to know the Chinese fashion industry China has become in short periods the biggest luxury market and fashion in the world. The amount of people online in China is still more impressive day by day. Brands want to conquer this growing market. How brands of luxury and fashion industry need to do to establish …

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Young, Wealthy and Free : The New Chinese Way Of Life

These young wealthy Chinese who spend freely Young  rich Chinese live a luxurious life and does not hide it on social networks. A group of young rich Chinese women share luxurious photos of their life on Instagram. Despite the many warnings from the government telling them to stop showing off their wealth on social networks, young …

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How Apparel brands should approach the Chinese e-commerce market ?

Chinese e-Commerce market is booming China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a great opportunity for …

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