social media china

How Can Fashion Brands Benefit From The O2O Strategy in China?

What are the options a fashion brand must consider for a winning O2O strategy? Fashion brands don’t have to be afraid of O2O operations. Today fashion consumers are looking for experiences. Then, if brands want to have more traffic in their shops they need to create this kind of experiences and communicate on social medias …

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5 Tips to Succeed in Social Media in China in 2020

China is a huge market and Chinese people are very connected. Thus, to attract them is easy; you must use Chinese social media to be present on internet. You must create a trust relation with your target and the best way is to pay attention on what they want. Chinese people spend on average 25 …

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The specifities of international marketing : illustrated by the Chinese market

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign …

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In China, Celebrities connect with their fans on Sina Weibo

What is Sina Weibo? Sina Weibo fills the role of Twitter and Facebook in China: it is a microblogging website and is part of the most popular Chinese websites. Although you can find other services for microblogging such as Sohu Weibo, NetEase Weibo or Tencent Weibo, what media refer to as “Weibo” is Sina Weibo. …

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