social media in China

5 Tips to Succeed in Social Media in China in 2020

China is a huge market and Chinese people are very connected. Thus, to attract them is easy; you must use Chinese social media to be present on internet. You must create a trust relation with your target and the best way is to pay attention on what they want. Chinese people spend on average 25 …

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Why Fashion brands must change their strategy in China in 2015

Since 2014, Chinese consumers have been getting talked about in the world of luxury. Luxury brands have opened shop in Hong Kong, Shanghai or Beijing. In Paris or New York, they also employ staff with fluent Mandarin. However, the competition is increasingly strong. To except have a stronger presence in this market and be sustainable, …

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Fashion brands need to be in Wechat and Weibo

Social media became an accessory in China. The Chinese are connected H24 there and not only to have just news from their close relations.The Chinese do everything on it: discuss, make shopping, dredge, look at films, read, pay…. 30% of their time online is spent on social network For this reason, many brands don’t hesitate …

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