social media

In China, Secondhand is the New Challenge for Fashion Brands

China is the largest market in the world for fashion. When we talk about its important size, we talk about fashion production… and fashion consumption. Surprisingly, Chinese fashion lovers have a great taste for renting clothes. This new appetite for sharing economy is a game-changer. Nobody knew China would be sensitive to secondhand by promoting …

In China, Secondhand is the New Challenge for Fashion Brands Read More »

Bottega Veneta Shut Down its Social Media… Except in China

Luxury brands always promote their own social media because it is part of their identity. When Bottega Veneta deleted all its social accounts (Facebook, Instagram, Twitter), the whole world obviously shook. Even some fashion experts anticipated the end of Instagram and the death of social media. Is the luxury House implementing a new strategy? Organizing …

Bottega Veneta Shut Down its Social Media… Except in China Read More »

Chinese Millennials, the New Target of Tourism Players

Are you a travel agency? A hotel? Or maybe another kind of player in the Tourism market looking to reach Chinese millennial in China? This article will help you to figure out the specific characteristics of this group as well as its challenges. Discover how and why Chinese millennials are their new target, as trendy …

Chinese Millennials, the New Target of Tourism Players Read More »

7 things to know about the new Chinese Tourists

In the past, when Chinese tourists decided to go abroad, they would first get information from travel agencies near their home, buy an all-inclusive travel pack with guided tours for a trip in Europe lasting 2 weeks and hop on a bus filled with other Chinese tourists. Even if the old generation still wants to …

7 things to know about the new Chinese Tourists Read More »