social network in china

Why Fashion Western Brands have to use perfectly social Media in China

Fashion Western brands have to maximize their social medias campaign in China !    Nowadays, penetrating the Chinese market is not easy, especially for companies overseas. Ready-to-wear’s brands pass through the social media in order to attract the Chinese consumers because they are very connected. Fashion Western Brands  social Media Case studies in China Otte company’s …

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Online or physical shops for your Fashion brand in China?

Chinese consumer purchasing habits have evolved. China has become an ultra-connected country with more than 600 million Internet users and now carried by the e-commerce in all areas. Chinese consumers make more online purchases and physical stores are neglected. However, is it preferable and advantageous for companies and brands to have their online or offline …

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