social networks

How to appel customers in the China’s Fashion E-Commerce Market? The case of Revolve

Who is Revolve? Revolve is fashion e-commerce platform based in Los Angeles. It offers around 600 independent shoe and clothing brands, composed of well-known designers including Free People, Lovers + Friends, Calvin Klein, Alexander McQueen, Zac Posen and Alexander Wang and so on.   How this American website cached the Chinese e-commerce market effectively? The …

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Why Fashion Western Brands have to use perfectly social Media in China

Fashion Western brands have to maximize their social medias campaign in China !    Nowadays, penetrating the Chinese market is not easy, especially for companies overseas. Ready-to-wear’s brands pass through the social media in order to attract the Chinese consumers because they are very connected. Fashion Western Brands  social Media Case studies in China Otte company’s …

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