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How Can Fashion Brands Benefit From The O2O Strategy in China?

What are the options a fashion brand must consider for a winning O2O strategy? Fashion brands don’t have to be afraid of O2O operations. Today fashion consumers are looking for experiences. Then, if brands want to have more traffic in their shops they need to create this kind of experiences and communicate on social medias …

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Understand Chinese Social Media in The Fashion Industry

In China, there are now more than 630 million internet users, and nearly all of them use the Chinese social media. Indeed, they became an essential thing when doing business in China. Here are the social media you need to be present in when doing Fashion Business in China. Gentlemen Marketing Agency  Increase the brand …

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Swarovski realized good sale on Wechat during the Christmas

Swarovski jewelry the perfect gift in China. While Christmas is as yet a generally Western occasion, the Chinese are quick bouncing onto the temporary fad and taking part eagerly in related exercises, as Swarovski found through the accomplishment of its most recent Christmas battle.  Swarovski: the Perfect Gift Any individual who has been in a …

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How can you invest in the Luxury Sector in China?

Luxury sector in China is now a big industry. Chinese buy everything really everything online, the Chinese market is a highly digital market, if you want to invest in luxury you must first adapt to this trend of consumption. Are you new to the Chinese market? And you want to invest in luxury? Here you …

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WeChat Sales Campaign for Fashion and Cosmetics Brands

Over the year, the volume of retail cosmetics in China increase of 8.3% , while the sales of beauty care products and individual care also witnessed a higher development of 102%. China is an immense market with huge possibilities for all kind of industry especially cosmetic and fashion.   Actually, Chinese online networking has became …

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