MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

The specifities of international marketing : illustrated by the Chinese market
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The specifities of international marketing : illustrated by the Chinese market

The Chinese market, characteristics and potential.   With an exponential growth, China is attracting more and more entrepreneurs. But the specifics of the market make the creation of businesses and the implantation in China unique to this country. International Marketing International   marketing corresponds to all the actions taken by a company to enter a foreign…

Otte sees big opportunity in the Chinese fashion market
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Otte sees big opportunity in the Chinese fashion market

Otte the boutique shopping experience for women launched in 1999 in Williamsburg, Brooklyn will finally open a shop in Shanghai next March. Otte is a multi-brands shop targeting women loving luxury and contemporary design. They gather in their shops many different designers and have a great and stylish selection of ready-to-wear, shoes, jewelry and accessories….

Why fashion brands in China need to use the mobile channel to talk to their clients
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Why fashion brands in China need to use the mobile channel to talk to their clients

If we look at the last report of the China Internet Network Information Center (CNNIC), 88.9 percent of the Internet users in China used to be connected to Internet through their mobile. Then, these figures help us to understand how crucial is it to talk to fashion customers using this device. This percentage increased if we compared…

How TV presenters can influence Chinese fashion shoppers in social medias?
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How TV presenters can influence Chinese fashion shoppers in social medias?

Social medias and digital are very important and popular in China. In fashion they play an important role as they can have the power to influence Chinese consumers and their consumption habits. Influence by social medias pass thought fashion Key opinions leaders that are very powerful and followed by Chinese girls. A KOL (Key Opinion…

The secret of Michael Kors success in China
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The secret of Michael Kors success in China

While highend luxury sales have been reduced over the last years, affordable luxury brands have gained popularity among Chinese consumers. Integrate digital platforms is the secret of Michael Kors success in China. Since 2o13, affordable luxury brands such as Michael Kors have seen significant sales growth due to the Chinese increase middle-class and the popularity…